Instagram has recently graduated from being a simple photo collage sharing site to a full-fledged business opportunity.
Marketing strategists, product salespeople and advertisers are all chomping at the bit to spend their advertising dollars on Instagram Influencers instead of on television or print ads.
It took me months to gain just 500 followers. I tried hashtags, buying ads, sharing it to Facebook and still nothing was working. The industry minimum to become an Influencer is 2000. I had a long way to go.
So I did my homework. I read amazing people like Hilary Rushford and Neil Patel. I looked through countless popular accounts to see how they looked. And I let go of what I thought I knew and just took the advice right in front of me.
And what happened?
I gained a hundred followers.
In a day.
And not the kind of followers you have to buy. Not the kind of followers that don’t engage. I gained REAL followers. People who love what I do, interact with my account and generally make me want to be a better Instagrammer.
Now 100 isn’t enough; but 100 a day? How quickly could I get to 2000?? If I could keep this up, then in just two weeks I would be at my goal!
I know what you’re thinking…”Alright, already! How?!”
Well…………drum roll please!!
Here’s how – and it’s VITAL that you complete each step in order:
STEP 1 – ADJUST THE LOOK OF YOUR ACCOUNT
Make each post AND your Instagram as a whole tell your story. Are you into travel? Beauty? Flowers? Delete EVERY picture that doesn’t jive with your purpose. Remember that potential followers will be looking at your Instagram in its entirety. So delete, delete, delete. Glance through your posts collectively. Is it pretty? Does it speak well for you?
Here are some examples you can mimic:
Notice how each one has a theme? You don’t have to wonder what you’re getting or wade through personal pictures of them eating lunch. Consistency is key.
In addition – look how clean their Bios are:
Their titles are accurate, they tell you immediately what their page is about and where they are, and they tell you how to reach them. Simple, clean, straight forward.
STEP 2 – JOIN COLLABORATION GROUPS
This is something fairly new. It’s also called a “pod” and will help your account gain the attention needed to please the algorithm. You can find tons on Facebook, but to really get things going you’ll want to join the many groups on Telegram. To learn more, read this!
Make sure you follow the rules of the groups closely or you’ll be kicked out & make sure you’ve completed step 1 first! Only good accounts will stick around after the group has done its job.
Why does this help you?
Instagram is set up to notice posts and people that are “trending.” This means that if you don’t have significant “likes” and “comments” within an hour or two, your post gets put on the bottom of the pile.
Collaboration groups get you engagement! You’ll be posting your recent picture to the group and everyone who logs onto the group will go to your post, like it, comment on it, and often end up following you if they like what they see.
This also leads you to want to post more often as interacting with fellow Instagrammers is really fun!
STEP 3 – TARGET FOLLOWERS
This is the step I was missing most. You must have a beautiful account and lots of people who engage; but if new people don’t know you exist they can’t follow you.
So how do you target your followers?
- Go to a hashtag that speaks to your story (like #travel, #beauty, #flowers)
- Find a top photo that looks kind of like what you post
- Go to the account of the person who posted it
- Click on their “followers” list
- “Follow” the first 15-20 people who show up*
Repeat for every hashtag you can think of.
Do this daily.
Within minutes, you’ll start to see tons of those people following you back. This is because your page is what they like. You know this because they follow accounts similar to yours already.
*If you’re against following people, you can always go to their page and engage with their content by liking and commenting on their pictures, but this is really time consuming. Following is quick, painless and allows you to be seen. You will only need to do this while you’re new. Once you’re more popular, your photos will trend on their own and you won’t need to do any of this any longer. If this isn’t working well…revisit Steps 1 and 2. People don’t follow what they don’t enjoy looking at…so make sure your account ROCKS!
And that’s it! 3 steps to a better following and you’re on your way to being an Influencer!!
Next: More Tips & Tricks!
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